Senior Brand & Product Marketing Manager

Industry / Sector / Domain

EduTech

Location

Remote

Experience Range

6+ years

Company Profile

One of the leading technology focused companies in the EdTech domain.

Responsibilities

  • Own the Brand & Positioning strategy with India as the lead market
  • Lead campaign strategy, shape the creative, and oversee the execution of off-platform integrated marketing programs that build brand awareness, relevance and equity
  • Create brand health goals and monitor regularly to understand effectiveness of strategy and creative, identifying opportunities to differentiate our offerings
  • Manage the agency & creative development network across the region
  • Build marketing strategies that drive top-of funnel & conversions for respective categories
  • Partner with product teams & category leaders to build compelling product narratives and implement them on our on-platform channels

Qualifications

  • 6+ years of brand marketing experience, mix of FMCG and consumer tech experience preferred
  • Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns
  • Expertise in leading brand identity, strategy, management, and marketing
  • Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendations
  • MBA from a Tier-1 business school
  • Product/service marketing experience is a plus
  • Impactful verbal and written communicator, comfortable digging into the details of brand performance, industry space, audience needs, and product market fit to present action-oriented summaries and recommendations to executive teams
  • Ability to define key priorities and set a strategic plan that delivers clear business results and track brand performance across regional markets

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Assistant Manager

Industry / Sector / Domain

EduTech

Location

Bangalore

Experience Range

2-5 years

Company Profile

Catenon India is looking for a Manager/Assistant Manager for one of its clients.

Key Responsibilities

  • Adept understand of business and marketing of each vertical; pro-actively map consumer- behaviour, classify, structure customer-journeys and product-experiences.
  • Understand the business requirements and convert them into research objectives along with execution plans.
  • Own and execute research projects from end to end
  • Conduct FGDs, direct interviews with internal and external respondents as needed or managing them through vendors with active participation and involvement.
  • Research material creation (Questionnaire/discussion guide design), analysis plan and report writing.

Requirements

  • MBA/PGDM or Equivalent (With Marketing/Analytics/Stats Specialization)
  • 1+ years of experience in Consumer-insights/ marketing teams of Online businesses or in market research companies (Nielsen, Kantar or similar)
  • Ability to work in a start-up environment; very fast-paced, unbound-constrained thinking is required
  • Excellent organizing skills, structured thought process; stakeholder management (internal and external); presentation skills.

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Pre-Sales National Head

Industry / Sector / Domain

Edutech

Location

Bengaluru

Experience Range

8-12 years

Company Profile

A leading player in the Edutech domain

Job Profile

  • Actively drive end-to-end pre-sales process from awareness-to-acquisition
  • Own the planning of cost and revenue outcomes
  • The Pre-Sales Head will be responsible for motivating and mentoring their teams to improve their performance, as well as hiring and training new team members
  • Achieve their objectives through effective planning, setting sales goals, analyzing data on past performance, and projecting future performance.
  • Ensure that the pre-sales department works cross functionally with executives from other departments. For example, they collaborate with marketing to generate new lead sources and expand the target customer base and sales teams to understand and implement strategies to maximize revenue outcomes
  • Use data-driven approach to spur sales, coach and empower team members to take ownership of their opportunity pipelines.
  • Develop strategies for new customer acquisition, conceptualize and implement the campaigns in collaboration with the relevant teams
  • Gather customer insights, understand the needs and communicate with the product teams as required to ensure customer delight
  • Stay abreast of the industry trends, provide strategic inputs to the leadership and represent the company at various forums

Candidate Profile

  • Overall experience of around 8-12 years, at least 3 years heading a large sales team
  • Strong understanding of the consumer business and experience in having worked in high volume consumer sales.
  • Must be metrics driven and analytical to identify trends and strategically aligning the business plans for growth
  • Must be completely hands-on with willingness to deep dive into any issue to get a resolution.
  • Must be detail-oriented and analytical, problem solving, have self-motivated and organized personality that thrives in a data-driven environment
  • Demonstrates strong interpersonal skills and builds strong relationships across functions.
  • Takes ownership and drives a sense of urgency; highly accountable.
  • Excellent “coach” who is results oriented, and can build and motivate high performance teams.

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