Industry / Sector / Domain
Education
Location
Gurgaon
Experience Range
10+ years
Company Profile
A client of Catenon India is looking for Associate Director/Director.
Key Responsibilities
- The individual will be part of the founder’s office leading YouTube and other social media efforts focused on developing different social media properties as strong top of the funnel lead generation sources
- Developing and scaling YouTube and other social media properties from scratch
- Owning the channel strategy end to end including content themes and strategy
- Managing a team of editors, designers, content creators and social media managers Managing collaborations and influencer partnerships for channel development
- Handling channel budgets and spends
- Role will be expanded to include new projects and responsibilities with demonstration of good performance track record
Requirements
- 5+ years’ experience in start-ups
- Prior experience of working with YouTube ecosystem
- Experience in handling and building strong business YouTube properties for engagement and revenue generation
- Background in marketing and growth will be preferred
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