Industry / Sector / Domain
Retail
Location
Kochi
Experience Range
18-20 years
Company Profile
A leading player in the luxury retail domain
Job Profile
- Branding and Marketing direction for the Business
- Plan for market share enhancement through targeted marketing programs for each product line/ each region as per the Business Plan
- Plan and drive marketing budgets (promotions, adverts, marketing communications, website, social media presence, BTL ATL programs and PR)
- Focus on creating new brands / different formats/ new geo expansion as per our strategic plan
- Client Brand awareness and perception
- Be the Brand Custodian who ensures a sync between the Client’s Brand and Client’s Values and philosophy
- Drive Brand expansion initiatives and enhancing brand relevance
- Create Brand positioning and go-to- market strategy for new LOBs
- Manage marketing initiatives and brand messaging for new market entry aligning brand aspects to the target consumer profiles of the new market
- Manage Brand consistency across marketing channels
- Build sub-brands and related categories
- Customer acquisition
- Manage targeted customer acquisition leveraging their 95 year old heritage
- Manage and champion the Client’s Customer Experience across their regions working with Operations, VM and Store Planning
- Design engagement touchpoints and customised programs for target groups- Loyalty programs, Premium services
- Drive NPS scores for their Brand
- Drive Experience marketing through Client’s Experience Zones in each store for differentiated offerings
- Revenue Generation
- Manage the brand P&L and ensure revenue generation through the marketing programs
- Drive marketing plan (ATL/BTL) for product lines (Digital/ Social /Broadcast/ Print Media)
- Facilitate omnichannel sales building brand engagement on the Client’s Website, E-commerce platforms and Social Media
- Deliver targeted measures – design GTMs, communication programs and season/occasion led interventions; media planning and BTL execution by region and by format to drive sales
- Build a Consumer Insights framework to track market trends and altering customer preferences- Mystery shopping, competitor mapping, customer profiling etc
- Drive product preferences for regions/new product lines with insights from the Consumer Insights Framework
- Realign ATL BTL programs, digital marketing campaigns and Visual Merchandising based on market and consumer Insights and Program ROI
- Propose offers and promotions/ pricing recommendations based on market insights
Candidate Profile
- 18-20 years work experience driving marketing for the retail industry in a large and geographically well-distributed organization in brand expansion, rebranding, customer experience with 6-10 years in omnichannel marketing
- Candidates with an MBA qualification preferred
- Should be competent in
- Strategic planning
- Consumer Insights management
- Brand management
- Omni channel marketing
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