Industry / Sector / Domain
A leading petcare company in India
- Responsible for managing the E-Commerce/D2C business and managing the P&L for the online retail channel, delivering on short-term and long-term plans, including delivering against budgets.
- Maximizing online sales performance through effective management and development of the team, ensuring the long-term strategy is at the heart of all decisions.
- Build brand e-commerce strategy that complements Company website strategy ensuring all projects support brand strategy and contribute to growth targets by setting KPIs and tactical changes.
- Liaising and influencing cross-functionally within the senior management team, ensuring all stakeholders are engaged on E-Commerce activity, projects, and strategy, and knowledge, assistance, and insight are acquired where needed.
- Managing the marketplaces, namely Amazon, Flipkart & Bigbasket, and planning the presence of the organization – in terms of the strategy, management, forecasts, and results. These include short- and long-term objectives, customer metrics, and overall performance.
- Oversee the day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance and performance.
- Develop budgets for all phases of marketplace E-commerce and execute marketplace promotions to maximize growth.
- Manage relationships with digital agencies and external third parties in the marketplace effectively to drive growth
- Develop and implement the assortment and inventory plan to match the sales plan. Work with other divisions to maximize inventory & provide ongoing strategic insights and recommendations of new marketplaces channels with growth plans.
- Collaborate with marketing, operations, finance, sales & customer service to drive the success of the eCommerce business.
- Improve the e-commerce experience and feature sets by evaluating new payment solutions, customer communication tools, mobile solutions, merchandising tools, and other enhancements
- Actively advocate for e-commerce business across all levels of the organization.
- Working closely with analytics, product, and category managers will be crucial to optimize and scale on marketplaces
- Experience of 5-9 years with qualified MBA from Tier-1/Tier 2 b-school.
- Preference to talent with experience in the D2C/ FMCG sector.
- Strong knowledge of the marketplace.
- Hands-on experience of an e-Commerce platform – Shopify.
- Prior experience working in a high-growth startup scaling experience (from lakhs to crores).
- Should have his own contacts and connections with other vendors or suppliers.
- Must possess knowledge of the supply chain process, commercials to improve the user journey by displaying relevant products on the website.
- Should be an animal lover or a pet parent.
- Strong stakeholder management skills.
- Good team management and leadership skills.
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