Industry / Sector / Domain
IT
Location
Pune
Experience Range
7+ years
Company Profile
Catenon India is looking for a Head of Branding and Strategy for one of its clients.
Key Responsibilities
- Listen to the external voice of the market, and collect market signals coming from customers, industry research and competitive research.
- Work closely with our R&D / CoE’s to understand what they are working on, what capabilities they have, what kind of tools they are planning on coming up with.
- Create the company brand identity, brand guidelines and brand management for our IT services as well as for our products
- Look at the market demand, and work with various internal teams on creating stories around that area of demand.
- Define marketing strategies to support Company’s overall talent attraction & retention strategies and to support the company’s overall strategies and objectives
- Align Company around customer-centricity. Utilize data insights and analytics to deliver superior personalized customer experiences and measurable business results.
Requirements
- 7+ years’ experience in marketing and/or advertising
- Demonstrated ability inspires individuals and teams
- Ability to work with cross functional teams, assimilate data and information and come up with meaningful observations and suggestions
- Outstanding communication and interpersonal skills
- Deep understanding of changing market dynamics
- Graduate with Masters in business administration, marketing, communications or relevant field.
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