Industry / Sector / Domain
5 – 10 years
Catenon India’s Client: A leading European building materials company.
- Developing Branding strategy, Promotional activities, Events, Marketing collaterals, Presentations, Advertising, Digital marketing, and PR Communication.
- Looking after Marketing and Branding activities in South Asia & Middle East
- Targeting different print and digital media for press releases, interviews, media questionnaires etc.
- Preparing corporate profiles, Presentations, Brochure and Collateral developments and other marketing materials.
- Working in coordination with Ad/Marketing agencies
- Preparing media list, meeting with media people, Editors arranging face to face interviews, Coordination with PR Agencies etc.
- Doing Content Writing (Articles, Interviews, Blogs, Project Case Studies, Media Questionnaire etc.)
- Working on website management and Data Analytics
- Working on Social Media platforms, creating campaigns and promotions.
- Preparing Media kit, Branding strategy, Media budgeting, costing, and preparing yearly plan.
- Marketing communication developments like email campaigns, hoardings, newspaper ads, magazine ads etc.
- Looking After company’s Promotion on Digital Media (Managing Facebook, LinkedIn, Instagram, Blog posting), Creating adverts and coordinating for SEO activities, Website maintenance and updating.
- Ensuring maximum lead generation through different platforms.
- Business development with Architects & potential clients, promoting brand at corporate level.
- Preparing & presenting corporate presentation on Product and services
- Looking after ATL & BTL marketing, Advertisement, Branding, Organizing seminars, Exhibitions Sponsorships, Speakers, Media handling, Award nominations etc.
- Representing the company on various Promotional Platforms, Events, Technical Conference, Award Function etc.
- Supporting Sales team for Marketing tools (Corporate ppt, project specific ppt, market oriented ppt, strategies, emailers etc.
- Looking after company’s participation and sponsor ship in various events, exhibition in south Asia
- Managing speaker slots, preparing corporate, technical and project specific power point presentations and write ups.
- Preparing Marketing Budget for the subsidiary
- 5-10 years of relevant work experience within the building materials industry
- Good experience in ATL and BTL Marketing, Marketing Communications and Digital Marketing
- Good communication skills
- Preferred MBA in Marketing
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