Industry/ Sector/ Domain
IT
Location
Pune, Maharashtra, India
Experience Range
6 years
Company Profile
Catenon India’s client – A Growing Enterprise SaaS Organisation.
Responsibilities
- Create and manage all paid search and remarketing campaigns across the digital landscape including Google Ads (Search, Display), Bing, LinkedIn, YouTube and Facebook
- Create eye-catching and informative pay-per-click text ads
- Perform A/B testing and optimize campaigns and landing pages to generate maximum ROI
- Setup and optimize Google Analytics goals and tracking/conversion pixels
- Document campaign evolution to monitor overall performance and identify best practices
- Report on key performance indicators and lead generation initiatives
- Explore new opportunities to grow campaigns more efficiently and effectively
- Ensure a data-led approach to all activity, creating a clear test & learn strategy
Qualifications
- Bachelor’s degree in Business, Marketing, Science or Technology
- At least 6 years of experience in performance marketing
- Ability to handle large media spends while catering to different internal business customers
- Proficient in deriving insights from data, fluent in slicing/dicing data
- Excellent written and verbal communication skills
- Proficient with Microsoft Excel, Word and PowerPoint
- Candidates with experience in North America Region will be preferred
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