Industry / Sector / Domain
Catenon India is looking for a Manager/Assistant Manager for one of its clients.
- Adept understand of business and marketing of each vertical; pro-actively map consumer- behaviour, classify, structure customer-journeys and product-experiences.
- Understand the business requirements and convert them into research objectives along with execution plans.
- Own and execute research projects from end to end
- Conduct FGDs, direct interviews with internal and external respondents as needed or managing them through vendors with active participation and involvement.
- Research material creation (Questionnaire/discussion guide design), analysis plan and report writing.
- MBA/PGDM or Equivalent (With Marketing/Analytics/Stats Specialization)
- 1+ years of experience in Consumer-insights/ marketing teams of Online businesses or in market research companies (Nielsen, Kantar or similar)
- Ability to work in a start-up environment; very fast-paced, unbound-constrained thinking is required
- Excellent organizing skills, structured thought process; stakeholder management (internal and external); presentation skills.
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