CRM Lead

Industry / Sector / Domain

Consumer

Location

Mumbai is preferred but not a constraint for the right candidate

Experience Range

6-10 years

Company Profile

One of India’s largest electronic device care service provider

Job Profile

  • Responsible for customer segmentation and mapping end-to-end customer journeys. 
  • Identify potential leads to engage new and existing customers. 
  • Increase brand reach for new consumers and increase repeat purchases from existing customers. 
  • To support the P&L of the multiple product lines offered by the company. 
  • Design a customer’s usage flow from welcome/onboarding sequence to cart abandonment. 
  • Identify improvement areas to boost customer engagement. 
  • Enabling a strategy to nurture leads, re-engagement, up-selling of the products and services.
  • Recommend improvements for ongoing and new campaigns. Track and analyze campaign performance

Candidate Profile

  • Should have 6 to 10 years of experience. Minimum 4 years of experience in CRM. 
  • Mandatory experience in driving CRM initiatives with a new age B2C and D2C. 
  • Proven experience in driving customer engagement strategies and projects from inception to program development & optimization.
  • Strong technical understanding of marketing automation tools like WebEngage, Clevertap etc. 
  • Excellent communication skills. 
  • Ability to identify and provide comprehensive solutions for customer needs.
  • Should understand customer psychology and behaviour.
  • Project management and collaboration skills. 
  • Proven creative problem-solving approach and strong analytical skills.
  • Should know testing and experiments to optimize key performance metrics

Follow us on Linkedin to stay updated on exciting opportunities

Executive Search | Talent Acquisition | Salary Benchmarking | Market Entry Assistance | Interim Management | Talent Intelligence | RPO | Talent Mapping

Happy to Help