Industry / Sector / Domain
One of the leading Logistics companies in India
- Responsible for building Product messaging to differentiate new Products from others in Market to give a unique selling point.
- Maintaining competitive intelligence & Comparisons by working with cross functional stakeholders.
- Developing & implementing promotional activities like campaigns and product launches.
- Creating product content such as Videos, case studies, website copies and blog posts.
- Measuring and optimising the buyer’s journey
- 5 – 7 years of experience in Product Marketing
- Experience in market analysis
- Analytical & problem solving skills
- Comfortable in usage of Collaboration, CRM and MAP tools like Salesforce, Hubspot or similar
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