Head Brand & Communications

Industry / Sector / Domain

BFSI

Location

Bengaluru

Experience Range

9-12 years

Company Profile

One of the leading Life Insurance companies in India

Job Profile

  • Augment awareness of the organization based on the company’s vision, key strengths and business  strategy. Build a preference for the company’s offerings. 
  • Creating and implementing successful branding and marketing initiatives. Planning initiatives to improve  visibility and achieve business objectives of the organization.  
  • Successful implementation of the projects; successful activity every quarter besides long term projects.  Planning and supervising brand campaigns and communication plans. 
  • Increase the presence of the organization on offline & digital platforms, social media 
  • Increase media coverage for external Communication on offline & digital platforms 
  • Position the company’s senior management and spokespersons as thought leaders in the industry. Handle media crisis. External Communication – Media, PR, Events & Sponsorships 
  • Improved engagement with the employees while ensuring all communication adhere to the appropriate  standard and guidelines Internal Communication 
  • Design and coordinate media campaigns, advertising and all kind of PR visibility on mass media (print,  outdoor & television), digital, online and social media 
  • Conduct marketing research to support any required project and keep updated with latest current trends  and guidelines
  • Ensure the highest possible return on investment for Company media to contribute to increasing market  penetration and competitive presence. 
  • Increase awareness and maximize the use of offline & online media.  
  • Create, adapt and manage central guidelines for local implementation 
  • Develop, in close co-operation with the media agency, a negotiation strategy to maximize ROI on the media  investments for the category. 
  • Actively advise Brand and Marketing managers on Media opportunities. 

Candidate Profile

  • Minimum 9-12 years of experience in Brand Marketing, Corporate Communications, Social Media , ATL & BTL  campaigns.
  • Not mandatory but good to have relevant experience in life insurance or the BFSI sector.

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