Head of Branding and Strategy

Industry / Sector / Domain

IT

Location

Pune

Experience Range

7+ years

Company Profile

Catenon India is looking for a Head of Branding and Strategy for one of its clients.

Key Responsibilities

  • Listen to the external voice of the market, and collect market signals coming from customers,  industry research and competitive research. 
  • Work closely with our R&D / CoE’s to understand what they are working on, what capabilities  they have, what kind of tools they are planning on coming up with. 
  • Create the company brand identity, brand guidelines and brand management for our IT  services as well as for our products 
  • Look at the market demand, and work with various internal teams on creating stories around  that area of demand. 
  • Define marketing strategies to support Company’s overall talent attraction & retention  strategies and to support the company’s overall strategies and objectives  
  • Align Company around customer-centricity. Utilize data insights and analytics to deliver  superior personalized customer experiences and measurable business results.

Requirements

  • 7+ years’ experience in marketing and/or advertising 
  • Demonstrated ability inspires individuals and teams 
  • Ability to work with cross functional teams, assimilate data and information and come up with meaningful observations and suggestions 
  • Outstanding communication and interpersonal skills 
  • Deep understanding of changing market dynamics 
  • Graduate with Masters in business administration, marketing, communications or relevant field.

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