Manager – Brand Strategy

Industry / Sector / Domain

Edutech

Location

Bangalore

Experience Range

3-5 years

Company Profile

A leading education technology company

Job Profile

  • Develop the assigned brands/sub-brands in the portfolio 
  • Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics for assigned brand 
  • Build cultural, category & competition learnings for a better innovation pipeline and market specific communication
  • Develop business insights on the brand and be the voice of your consumer in the GTM organisation
  • Track brand health by regularly tracking key metrics, and working with teams responsible for the same 
  • Partner with the marketing and creative team to provide insights and strategic direction 
  • Lead creation of communication briefs, basis the identified insights 
  • Own campaign assessments and feedback loop for improvements/course corrections

Candidate Profile:

  • MBA from a premier institute (IIM/ISB/FMS/XLRI), working/having worked in blue-chip consumer companies – with a minimum of 2 years of experience in brand management
  • 3 to 5 years of experience overall, post MBA 
  • Entrepreneurial experience or experience in marketing consultancies will be valued

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