Industry / Sector / Domain
Edutech
Location
Bangalore
Experience Range
3-5 years
Company Profile
A leading education technology company
Job Profile
- Develop the assigned brands/sub-brands in the portfolio
- Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics for assigned brand
- Build cultural, category & competition learnings for a better innovation pipeline and market specific communication
- Develop business insights on the brand and be the voice of your consumer in the GTM organisation
- Track brand health by regularly tracking key metrics, and working with teams responsible for the same
- Partner with the marketing and creative team to provide insights and strategic direction
- Lead creation of communication briefs, basis the identified insights
- Own campaign assessments and feedback loop for improvements/course corrections
Candidate Profile:
- MBA from a premier institute (IIM/ISB/FMS/XLRI), working/having worked in blue-chip consumer companies – with a minimum of 2 years of experience in brand management
- 3 to 5 years of experience overall, post MBA
- Entrepreneurial experience or experience in marketing consultancies will be valued
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