Industry / Sector / Domain
A mid-sized fast growing IT consulting Company
- Develop and execute a results-driven, multi-platform online marketing & digital branding strategy and plan to ensure the business priorities are met.
- Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO/SEM, demand generation, sales enablement etc.
- Create suitable content for brand creation, promotion, customer acquisition &nurturing
- Work closely with the stakeholders for funnel building, positioning, conversion &campaigns
- Track and measure performance of all campaigns, and assess against goals
- Identify trends and best practices in digital marketing in the industry to develop strategies
- Any Graduation stream, with Post Graduate MBA
- 10-12 years of relevant experience in digital marketing ; with at least 2 years of relevant success in the above role
- Proven track record of 2-3 years of planning and ideating for digital campaigns for the B2B enterprise/ B2B SaaS industry
- Solid understanding of PPC, SEM, Competition analysis, Keyword strategy and Content marketing
- Good analytical skills and data-driven thinking
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