Manager – Online Marketing & Digital Branding

Industry / Sector / Domain

Information Technology

Location

Pune

Experience Range

10+ years

Company Profile

A mid-sized fast growing IT consulting Company

Job Profile

  • Develop and execute a results-driven, multi-platform online marketing & digital branding strategy and plan to ensure the business priorities are met.
  • Lead a team of Marketing, Content and Design Specialists to implement online marketing activities including, SEO/SEM, demand generation, sales enablement etc.
  • Create suitable content for brand creation, promotion, customer acquisition &nurturing
  • Work closely with the stakeholders for funnel building, positioning, conversion &campaigns
  • Track and measure performance of all campaigns, and assess against goals
  • Identify trends and best practices in digital marketing in the industry to develop strategies

Candidate Profile:

  • Any Graduation stream, with Post Graduate MBA
  • 10-12 years of relevant experience in digital marketing ; with at least 2 years of relevant success in the above role
  • Proven track record of 2-3 years of planning and ideating for digital campaigns for the B2B enterprise/ B2B SaaS industry
  • Solid understanding of PPC, SEM, Competition analysis, Keyword strategy and Content marketing
  • Good analytical skills and data-driven thinking

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