Marketing Lead

Industry / Sector / Domain

Manufacturing

Location

Mumbai

Experience Range

3-5 years

Company Profile

Catenon India’s client: A product based start-up.

Responsibilities

  • Be the in-house generalist; Lead the end-to-end execution of key strategic programs & initiatives globally eg. launch of new product categories,
  • Working closely with all the key stakeholders – customers, marketing, sales, supply chain, R&D to enable growth at Company globally
  • Define program success metrics and drive accountability across the stakeholders
  • Own market research/landscaping and intelligence, drive lead generation and then work closely with the sales team for lead qualification and conversion
  • Key drive sales and marketing initiatives for a primarily B2B customer base, ranging from global distributors to large Fortune 500 enterprises

Qualifications

  • 3-5 years of overall experience in Tier 1 strategy consulting or program management/generalist roles in high growth start-ups
  • Proven track record in managing and driving programs with multi-functional teams
  • Ability and willingness to pivot and dive deep into projects across various functional areas
  • Self-starter, high ownership & ability to deliver results with minimal supervision
  • Strong problem solving & communication skills, and ability to deal with ambiguity

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