Search Engine Optimization Specialist

Industry/ Sector/ Domain

 Renewable Energy

Location

Hyderabad, Telangana, India

Experience Range

3-5 years

Company Profile

Catenon India’s client: A renewable energy company

Responsibilities

  • Optimize copy and landing pages for maximum organic exposure and conversions while maintaining engaging plus targeted content
  • Analyze web analytics to drive insights and data-driven content optimization recommendations
  • Perform ongoing keyword expansion including identification and implementation of keyword opportunities
  • Write and design pages optimized for SEO staying true to brandings standards
  • Stay up-to-date with search engine updates to identify and implement contemporary, SEO driven strategies
  • Work with the webmaster to ensure the website conforms to usability and mobility standards
  • Execute link building and link profile management activities including opening accounts, webmaster outreach, relationship building, etc.

Qualifications

  • Bachelor’s Degree in business / Marketing / Technology
  • Certification in SEO Preferred
  • 3 to 5 years of experience in similar SEO Roles
  • In-depth experience with website analytics tools such as Google / Adobe Analytics, Search Console, Tag Manager, UTM parameters, Tracking, Conductor, MOZ, SEMRush, Ahrefs or similar SEO tool sets.
  • Excellent English written and oral communication skills and strong interpersonal skills

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