Senior Brand & Product Marketing Manager

Industry / Sector / Domain

EduTech

Location

Remote

Experience Range

6+ years

Company Profile

One of the leading technology focused companies in the EdTech domain.

Responsibilities

  • Own the Brand & Positioning strategy with India as the lead market
  • Lead campaign strategy, shape the creative, and oversee the execution of off-platform integrated marketing programs that build brand awareness, relevance and equity
  • Create brand health goals and monitor regularly to understand effectiveness of strategy and creative, identifying opportunities to differentiate our offerings
  • Manage the agency & creative development network across the region
  • Build marketing strategies that drive top-of funnel & conversions for respective categories
  • Partner with product teams & category leaders to build compelling product narratives and implement them on our on-platform channels

Qualifications

  • 6+ years of brand marketing experience, mix of FMCG and consumer tech experience preferred
  • Experience working closely with creative, channel, and product partners to bring brand strategies to life through distinct, impactful campaigns
  • Expertise in leading brand identity, strategy, management, and marketing
  • Analytical and data-driven, with a proven ability to synthesize brand and business data to build coherent brand strategies and recommendations
  • MBA from a Tier-1 business school
  • Product/service marketing experience is a plus
  • Impactful verbal and written communicator, comfortable digging into the details of brand performance, industry space, audience needs, and product market fit to present action-oriented summaries and recommendations to executive teams
  • Ability to define key priorities and set a strategic plan that delivers clear business results and track brand performance across regional markets

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