Technology Marketing Manager

Industry/ Sector/ Domain

ECommerce

Location

Remote

Experience Range

5-7 years

Company Profile

Catenon India’s client: A fast growing ECommerce firm.

Please Note: This is an opening for Marketing Technology Manager

Responsibilities

  • Own and manage the marketing technology stack; responsible for cross team collaboration to ensure all stakeholders’ needs are taken into account
  • Become the primary subject matter expert of our CDP platform for marketing team
  • Develop 1st party CRM data and audience segmentations to be utilized by both the marketing and ecommerce teams
  • Act as a main point of contact for key SEO stakeholders and continually optimize for better organic search performance
  • Work with the ecommerce team to oversee landing page optimization for marketing campaigns
  • Continually develop attribution models to measure omni-channel performance
  • Manage product feeds and advertising pixels to be utilized by the paid media team

Qualifications

  • 5-7 years experience in digital marketing and advertising with extensive experience in managing marketing technologies; experience in ecommerce business preferred
  • Experience with Google Analytics (certification preferred), audience creation, buyer journey mapping, data feed integrations, landing page optimization, A/B testing, and SEO best practices
  • Proven track record of ability to diagnose issues with marketing technology, website optimizations and product feeds
  • Strong leadership skills with ability to create process improvements and innovative new solutions for the team
  • Prior experience with CDP platforms is a plus
  • Strong communication, collaboration, and interpersonal skills
  • Strong ability to prioritize multiple projects and quickly adapt in an evolving environment

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