The practise of finding, recruiting, and engaging with potential employees on a social media platform is known as social recruiting. Employers use social media to market their employer brand, announce job openings, engage with potential employees, study employee capabilities, and hire the best candidate for the available position.
Through social recruiting, hiring managers learn how to efficiently source qualified candidates through social media. This can be achieved by developing search tactics across multiple social media and website platforms (blogs, webinars, and networking sites), going beyond a simple database search, and appropriately interacting with the targeted people. The process also helps employers come off as the “right place to work” and attract more talent which would ultimately become the right fit for the company.