Industry/ Sector/ Domain

Leading Electronics Company.



Experience Range

10 years

Company Profile

Catenon India’s Client: One of the leading Electronics Companies.


  • Lead Generation:

    • Identify and tap the right source for generating lead e.g. exhibitions, market survey, Customer reference, trade shows, etc.
    • Evaluate the leads w.r.t. potential to convert in request for quotation
    • Show case Company’s portfolio to gain customer trust and win the business
    • Develop healthy pipeline of leads/opportunities

    Customer Handling (Key Accounts):

    • Seek Customer feedback regularly and ensure ongoing improvement in handling the customers effectively.
    • Evaluate performance & monitor distributor sales and marketing activities.
    • Maintain good relationships with the customers and handle customer complaints and resolve the issues at the earliest.
    • Target high value account and grow B2B leads pipeline.
    • Implement strategies for acquiring business from key accounts through value and concept selling.

    Channel Partner Management:

    • Identify and develop the potential Channel partners to support customers & expand the business in the respective region/country.
    • Review & monitor the CP performance on regular basis.
    • Training for CP persons.
    • Manage the collection from CP/Customers.

    Market Intelligence:

    • Gather data on available opportunities, competitive environment, competitor activities, market trends etc.
    • Keep an eye on the new development in the market which can have impact on the business
    • Identify & explore new markets / segments / application areas for sustainable growth.
    • Review & interpret the competition & market information to fine tune the marketing strategies.
    • Participate in exhibition & Seminars.

    Business Plan, Budget and Forecast:

    • Develop annual business plan, its strategies & implement it effectively to drive growth & profitability for the region and increase market share across product categories.
    • Establish short and long term budgets, evaluate it periodically.
    • Prepare half yearly, quarterly and monthly forecast for all products and discuss the same with other departments for effective planning.
    • Discuss with key accounts/channel partners to understand market trends, business forecasts and growth indices and gather inputs for the business plan.

    Branding and promotion:

    • Participation in Exhibitions, Advertisement, Product Promotions.
    • Sharing information on upcoming exhibitions/ trade fairs and plan to participate.
    • Prepare budget for branding activities in the assigned region and implement.
    • Conduct Sales Meet, Dealers Meet for assigned region.
    • Leverage Social Media (LinkedIn, FB, etc.) to promote the Brand.

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Personal Details

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