Manufacturing in India: Insights into Human Capital & Locations 2020



Download Preview


Our world has changed rapidly since the outbreak of the pandemic. Businesses have been forced to reimagine themselves. As companies globally reorganize themselves looking for growing markets, stability; reliability in their supply chains; efficiency in operations and workforce, new opportunities emerge.

A promising opportunity for global companies lies in India which uniquely offers both a large and growing demand, and a manufacturing base for the globe, beyond just APAC. A democratic India offers an alternative to China, as the world loses confidence in China’s economy, governance, and geo-political intentions. With many marquee companies already running large manufacturing operations in India, it is not a leap of faith but a logical destination to achieve the manufacturing imperatives of scale, efficiency and quality.

The objective of this report is to provide executives from manufacturing, supply chain, management consulting, human resources, anywhere in the globe, very relevant information which will help them: 

  • Quantify cost and skill advantages in human resources that India offers
  • Select the right manufacturing destination within India based on their individual context
  • Obtain human resources and related data for business planning 

Our report caters to large manufacturing industries including Automotive, Building Materials, Chemicals, Electrical & Electronics, Engineering and Capital Goods, Food & Agriculture, Life Sciences, Metals & Mining, Oil & Gas, Paper & Packaging and Textile. I thank you for trusting us to provide this critical human capital related information. We hope you are successful in your journey, of expanding or investing in your manufacturing base in India. 

Stay safe. Stay strong. Make in India.

Gaurav Chattur
Managing Director, Asia-Pacific
Catenon APAC

Executive Summary

As businesses globalize and traverse international borders, supply chain decisions have become increasingly complex. One of the key strategic issues that manufacturing companies face is the selection of location to set up a new facility. Often, the strategic selection of a country is driven by broader issues such as ease of doing business, tax regimes, labor reforms and strength of supply chain, which drive the favorability of a country as the manufacturing destination of choice. Geopolitical issues have emerged as an important consideration for global companies to make such decisions. India ranks highly on the world map as an attractive destination for global companies to set up their manufacturing base. This helps companies get access to a huge local market while also de-risks their supply chain aberrations. There has been a series of initiatives and policy reforms undertaken by the Indian government to establish India as a manufacturing hub for the world. These include, but are not limited to corporate tax reduction in 2019, Make in India, Skill India and many more. Recently, the Central Government and various state governments have made robust announcements to attract foreign firms to start manufacturing in India by further easing land acquisition and labor laws.

While there is abundant knowledge around frameworks that help in making decisions related to selection of location to set up a manufacturing facility, synthesis of information to evaluate the multiple criteria that feed into these frameworks is often a herculean task. Some important factors that determine the choice of location include, but are not limited to:

  • Industry ecosystem
  • Workforce & skill availability
  • Manpower cost
  • Workforce preferences
  • Developmental Parameters and Quality of Living
  • Transportation (Air, Rail, Road, Ports)
  • Digital connectivity (broadband, voice)
  • Tax incentives

Decision makers always struggle to obtain accurate and relevant data on each of the above factors. The report covers 11 major manufacturing industries while duly taking into consideration the diverse nature of clusters and workforce issues within every sub-sector of each industry. We have analysed more than 2 million data points of secondary research, conducted primary research across 1600+ manufacturing professionals and 200+ senior HR leaders, and aggregated pertinent information through hundreds of credible and verifiable sources to create this report.

Each industry section of the report is divided into 3 parts:

  • Location Intelligence & Developmental Parameters
  • Workforce Insights & Compensation Intelligence
  • Additional Industry Insights

This report has been created with a singular focus in mind – to help decision makers obtain the right set of data points and information to make decisions regarding the selection of subnational locations within India to set up or grow their manufacturing facilities. The granularity of the report in terms of sub-sector and cluster level information makes it a must have tool for decision makers to feed the right information in the location selection frameworks.

Manufacturing Industries
2 M+
Data Points
Manufacturing Professionals
HR Leaders

Table of Contents

  1. Location Intelligence
    • Manufacturing clusters for each industry by sub-sector
    • Transportation connectivity (airports, railway stations, highways and ports)
    • Developmental parameters and digital network connectivity (broadband and voice)
    • Industry ecosystem
    • Presence of other manufacturing industries in the clusters
    • Major global companies for each industry having manufacturing in India
  2. Workforce Insights & Compensation Benchmarking
    1. At each industry level:
      • Workforce pyramid
      • Local language proficiency
      • STEM and business/management education levels in workforce
      • Digital proficiency in the workforce
      • Location satisfaction, willingness to migrate and influencing factors
    2. For various sub-sectors of each industry:
      • Workforce pyramid for each function
      • Education insights for each function and work level
      • Average salaries for each function and work level
      • Industry Insights
  3. Industry Insights
    1. Availability of white-collar workforce in each industry
    2. Availability of skills and competencies amongst the workforce:
      • Technical
      • Digital
      • Behavioral
      • Interpersonal
      • Leadership
    3. Average salary increments
    4. Companies exporting produce
    5. Share of on-roll and off-roll employees
    6. Insights in outsourcing blue-collar workforce
    7. Training and development costs
    8. Employee ratings of work environment, location parameters and factors influencing job change

Industries Covered

  1. Automotive
    • Passenger on-road (2-wheelers, 3-wheelers, 4-wheelers etc.)
    • Commercial on-road (trucks, buses, cargo etc.)
    • Auto components (engines, engine parts, transmission and steering parts, suspension and braking, equipment, electrical parts, exterior, wheels and tyres etc.)
    • Off-road and agricultural machinery (off-road vehicles, construction and off-highway vehicles, tractors, farm equipment and agricultural machinery etc.)
  2. Building Materials
    • Cement (cement, concrete, ready mix – RMC etc.)
    • Other Building Materials (window panes, frames, glass, plumbing, roofing, insulation, facade and tensile materials etc.)
  3. Chemicals
    • Petrochemicals (olefins, aromatics and synthesis gas and inorganics)
    • Agrochemicals (including fertilizers, pesticides including insecticides,herbicides, fungicides and growth agents etc.)
    • Bulk & Speciality Chemicals (fine chemicals, inorganic chemicals, dyes, pigments, paints, coatings, cleaning agents, detergents, cosmetics, soaps, rubber, synthetic fibres, plastics etc.)
  4. Electrical & Electronics
    • Consumer Durables (household and home appliances (white and brown goods), mobile devices, laptops etc.)
    • Light Electricals (wires and cables, switches, MCB/RCB, LED, lamps, fans and other lighting etc.)
  5. Engineering and Capital Goods
    • Heavy Electricals (switch gears, relays, transformers, generators and alternators etc)
    • Heavy Engineering (turbines, boilers, wind turbines, cranes, mining equipment, heat exchangers, material handling equipment etc.)
    • Light Engineering & Machine Tools (bearings, forging, castings, welding, pipes and tubes, industrial automation etc.)
  6. Food & Agriculture
    • Food & Agro Produce (agricultural commodities, packaged foods, food processing, beverages etc.)
    • Seeds
  7. Life Sciences
    • Pharmaceuticals (API and bulk drugs, generics and finished dosages, nutraceuticals etc.)
    • Medical Devices (ventilators, testing equipment, nebulizers, consumables including syringes, gloves, thermometer etc.)
    • Biotech (biopharmaceuticals, biosimilars etc.)
  8. Metals & Mining
    • Iron & Steel
    • Others (aluminium, copper, zinc, coal, manganese, limestone etc.)
  9. Oil & Gas (upstream, midstream, downstream including refining)
  10. Paper & Packaging
    • Paper (pulp, paperboards and cellulose based products etc.)
    • Packaging (flattened cans, bottles, plastic film laminates, lining, rigid and flexible plastic packaging etc. )
  11. Textile
    • Yarn (fabric, wool etc)
    • Readymade (garments etc)

Happy to Help