Before pursuing digital opportunities, leaders must first create and agree on a digital vision for their organisation, taking into account both the overall digital strategy and the value proposition for their businesses. Industrial companies should consider the strategic implications for the incumbent business when developing the road map, including disruptions to any offline distribution channels as digital sales grow.
Leaders should also assess their talent requirements and identify gaps, considering both immediate and long-term requirements. They should then consider whether they can fill any gaps by upskilling employees, forming strategic partnerships, or hiring externally.
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