Why companies invest in Customer Experience?

Customer Experience plays one of the most important roles for a business. It affects every aspect of a company, from operations to sales and marketing, as well as building the reputation of a business. Investing in CX does not just drive sales number, but also help greatly in retaining the customer base. When people have a good buying experience, they tend to refer to other people about the product through word-of-mouth advertising.

Hence, companies also look for hiring people in the field of customer relationship management (CRM), performance marketing, and digital marketing, who understand the entire customer journey. They help a company understand what leads to increase in web traffic, which web pages have the most number of visitors and why, and to ascertain how their users behave.